In order to stay relevant, fresh and exciting I am always thinking of creative ideas and searching for new products I enjoy playing with that I think will make for an excellent video. Things change and so do people’s interests. S: Every day is new and nothing is going to be the exact same as yesterday. Q: How do you keep your content fresh and exciting? Carter and I took something as simple as a Nerf Gun toy, modded it with a household item, and gave it the ability to explode Coca Cola and other sodas! The idea was simple, yet the result was a fun DIY hack that made soda explode and blast all over the place. S: My most viewed video besides the “Share The Love” music video is the “MOST DANGEROUS NERF MOD! (EXPLODING COCA COLA).” This video was so successful because of the virality of the idea. Q: What has been your most viewed video? Why do you think it was so successful/shareable? New followers may tune in because of the trending topics we center our videos around, but will subscribe and join the Sharer Family community because of the love, positivity and encouragement to get up, explore and try something new. S: Our community stays engaged due to the fact that many of our videos end in suspense and are continued later on, as well as the virality of the topics we choose. Q: How do you keep your community engaged and continuously watching, liking, and commenting? Children and young adults all around the world love the creative concepts we come up with and parents and grandparents love allowing their toddlers, children and grandchildren to watch because they’re filled with educational fun, do-it-yourself projects, and activities that encourage you to think, get off the couch and be active. S: The community of fans and followers (known as the “Sharer Family” or “Sharer Fam”) has continued to grow due to the strong branding of positive content that Carter Sharer (brother), Grace Sharer (sister), Otter (our dog) and I have produced. Q: How have you built your community of fans and followers? Our “Share The Love” hit song also has over 38 million Youtube views. Today, the Share The Love brand is world renowned with merchandise being purchased and worn all over the globe. I have always been about spreading peace, love and positivity, so Carter searched for a logo that would symbolize that and found the sign language symbol that stands for “I love you.” From there, we started our slogan “Stay Awesome and Share The Love, Peace” and the “Share The Love” symbol and brand was created. S: The Share The Love brand was a collaborative effort between my brother Carter Sharer and I. Q: How did you come up with your “Share The Love” branding? It’s comparable to a modern Disney Channel! Brands love that I appeal to a wide range of demographics and am super family- friendly. It started off with mainly young boys around ages 6 to 15, but since the initial start we have had a huge female demographic tune in as well as parents, grandparents and even toddlers (both boys and girls). S: The great thing about my channel is that it targets a wide range of audiences. Q: Who exactly is your target demographic and how do you appeal to them? Today, the Stephen Sharer Youtube channel continues to grow and now has over 3.7 million subscribers and over 1 billion views! Within the first 3 months, we started gaining thousands of subscribers and within six months, I had over 300 million views with 1.5 million YouTube subscribers. S: I started the Stephen Sharer Youtube channel in January of 2017. Q: Can you tell me a little bit about when you started your channel and how it’s grown through the years?
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